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Bachelor Degree Programs


 Name : Thousand Wong
 Email : info@kaplan.edu.hk
 Tel No. : 2836 0332
 
Bachelor of Business Studies (Honours) - Marketing pathway
Awarded by University College Dublin (National University of Ireland, Dublin)
Course Registration No. : 270489
 
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  Program Highlight
  The Bachelor of Business Studies (Honours) in Marketing degree program consists of 8 core courses and 4 specialist pathway courses. The 12 courses can be completed in 18 months through face-to-face teaching in Hong Kong as follows:
 
Term 1 HRM: Strategy & Policy (HRM2001H)
Economic Policy & Global Enviornment (ECON2001H)
Term 2 Managing Change (BMGT2001H)
Cross Cultural Management (BMGT2004H)
Term 3 Management of Organisations (BMGT2002H)
Project Management (BMGT3002H)
Term 4 Business Strategy (BMGT3001H)
Management Research Project (BMGT2003H)
Term 5 Consumer and Buyer Behaviour (MKT3001H)
International Marketing (MKT3002H)
Term 6 Marketing Research (MKT3003H)
Marketing Communications (MKT3004H)
 
  Medium of Instruction
  • English
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      Honours Award
      Honours in the degree will be awarded based on the total mark of all courses in accordance with the University's course regulations.
     
      Entry Requirement
     
  • Diploma / Assocate Degree in business, management, accountancy, banking, finance, industrial management or equivalent.
  • Applicants holding other Diploma-level qualifications will be assessed on a case-by-case basis
    		•
     
      Delivery Method
     
  • Each term is a 13-week period covering 2 courses of study.

  • Each course is provided with 20 hours of seminar after office hours in the evening and/or over weekends/public holidays.

  • 60% of the modules are taught by UCD Faculty lecturers and professors, while the rest by international associates.
    		•
     
      Assessment Methods
      Each module is assessed by:
  • 10% of pre-course assignment

  • 40% of main assignment

  • 50% of examination
    		•
     
      Next Intake
    Octoberl 2010 - Intake 29
     
      Graduation and Degree
      Students who successfully complete the program will be awarded the prestigious Bachelor of Business Studies Degree of the National University of Ireland, Dublin. Graduates will be allowed to use the title BBS (NUI) or BBS (Hons) (NUI). The degree will be the SAME as that awarded to full-time students at the main campus.
     
      * This course has been included in the list of reimbursable courses for Continuing Education Fund purposes (CEF course code: 21Z06858-A, 21Z07375-3)

    ** It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格
     
       
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      Kaplan Higher Education reserves the right to alter or amend the program structure, contents and all terms and conditions
    relating to the programs at their sole discretion. The information contained is correct at time of publication.