To be competent in the working field, employees are now required to attain a variety of knowledge to have a wider career prospect. With the Bachelor of Commerce (BCom) with Double Majors in Marketing and Management, students will be able to combine the knowledge in both disciplines and create greater flexibility in a range of careers after completion of the programme.

This top-up degree programme provides you with an understanding of marketing theories such as consumer behavior, Marketing and Advertising, Services Marketing etc. In terms of management theories, this course will guide students through a blend of management topics involving strategic management, international management, knowledge and organizational learning, as well exploring contemporary management practices in the context of the global economy.

The combination of marketing and management is highly applicable in all types of work functions, managers of different levels would require the skills of marketing in order to position and market their company in the most effective manner, such as directors, line managers, marketing specialists and market research analyst.