Programme Highlights
An honours Degree at University College Dublin takes three academic years to complete (over three ‘Stages’). In the case of the Bachelor of Business Studies (Hong Kong), the duration of the programme is as follows:
Stage 1: Exemption granted due to Accredited Prior Learning
Stage 2: One academic year
Stage 3: One academic year

The programme consists of 8 core courses and 4 specialist pathway courses. The 12 courses can be completed in 18 months in Hong Kong as follows:

Programme Structure^
Term 1	HRM: Strategy & Policy Economic Policy & Global Environment
Term 2	Managing Change Cross Cultural Management*
Term 3	Management of Organisations* Management Research Project
Term 4	Business Strategy* Project Management*
Term 5	Consumer and Buyer Behaviour International Marketing
Term 6	Marketing Research Marketing Communications
* This course has been included in the list of reimbursable courses for Continuing Education Fund purposes (CEF course code: 21Z06858-A, 21Z07375-3) ^Please note that courses and programme intakes shall be offered subject to satisfactory enrolment of each respective pathway and solely at the discretion of the University.

Duration

Stage 2 and 3 can be completed in 18 months (two academic years)

Medium of Instruction

English

Honours Award

Honours in the degree will be awarded based on the overall grade point average in accordance with the University's course regulations.

Teaching Mode

Face-to-face tuition in Hong Kong

Assessment Method
Each module is assessed by:

	10% of pre-course assignment
	40% of main assignment
	50% of examination

Programme Start Date

April 2012 - Intake 32

Entry Requirement

	Higher Diploma / Associate Degree in business, management, accountancy, banking, finance, industrial management or equivalent
	Applicants holding other Diploma-level qualifications will be assessed on a case-by-case basis

Refund Policy

The program allows for full refund of tuition fee if withdrawal notice is received in writing by the Kaplan Higher Education (HK) Limited prior to the start of each of the terms. There will be no refund of installment fee if withdrawal notice is received after the start of each of the terms. All fees paid less application fee will be refunded if the course is withdrawn or not offered. On premature cessation of the course, all fees and charges that have been collected in respect of any part of the course failing to be conducted on or after the date of the cessation will be refunded within 1 month of the premature cessation.

Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders. The international standing of UCD has increased rapidly in recent years and the University is currently ranked within the top 3% in the Times Higher Education rankings and is now Ireland’s largest university with almost 25,000 students.

University Ranking UCD is placed as the top world University among other prestigious Universities around the world. Below is the “UCD World University Ranking” compares to other Universities in Hong Kong at Times Higher Education World University Rankings 2011 - 2012.

University Excellence
	Top 3% University in the World (The Times Higher Education World University Rankings 2011-12)
	Top 26th Business School in Europe (Times Higher Education- World University Rankings 2010)
	A Triple-Accredited Business School (Triple Crown Accreditation), only 1% of the world's business schools awarded AACSB, AMBA & EQUIS accreditations

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Graduate Sharing

"This course widened my eye sight and broadened horizons. In this course, group assignments provide me opportunities to learn practical skills such as communication skills, building bonds with others and project management through group discussions. These skills benefit not only to my studies, but also my career."

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"This is an all-rounded programme. Modules such as Project Management helped me a lot on finding the best way to manage a project under limited time constraint. I am quite sure the programme has enhanced my theoretical knowledge and assists me in the further career development."

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" The teaching mode is very flexible. The content is very practical and knowledge learned can be translated to competitive edge in my workplace. I am especially comfortable with the time arrangements which can fit well into my working schedule."

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