Master of Science - Marketing | University College Dublin (UCD)

PROGRAMME DETAILS
APPLICATION
UNIVERSITY
WELCOME MESSAGE
SHARING

Programme Structure^
Term 1	Organisational Behaviour and Work Business Policy*
Term 2	Corporate Financial Management* Strategic Marketing Management Research Paper 1 & 2** (Session 1)
Term 3	Marketing Communications Brand Management
Term 4	Research Paper 1 & 2 (Session 2) Research Paper 1 & 2 (Session 3)
The selected module has been included in the list of reimbursable courses for Continuing Education Fund purposes (CEF course code: 21Z02916-9) *Research Papers will be prepared concurrently from Term 1 and to be finalized for submission at the end of Term 4 # The program will run on a rolling system ^Please note that courses and programme intakes shall be offered subject to satisfactory enrolment and solely at the discretion of the University

Duration

Stage 2 and 3 can be completed in 18 months (two academic years)

Medium of Instruction

English

Teaching Mode

	24 face-to-face teaching hours per module
	50% of the modules are taught by UCD Faculty lecturers and professors, while the rest by international associates
	Each module will be delivered independently over a 9 week period. Each module is provided with 24 hours of seminars and workshops (6 consecutive sessions of 4 hours each) after office hours in the evening and/or over weekends/public holidays.

Assessment Method
Each module is assessed by:

	10% of pre-course assignment
	40% of main assignment
	50% of examination

Programme Start Date

June 2012- Intake 31

Entry Requirement

	A minimum 2nd class honours degree in business or a related discipline; OR
	An honours Higher Diploma in Business Studies; OR
	A primary degree with a minimum of 3 years’ work experience; OR
	A professional qualification with a minimum of 3 years’ work experience
	Applications may also be considered on the basis of work experience alone. In this case, a minimum of 3 years work experience in a business related area and at management level or above must be met

Programme Fee

Application Fee	HK$ 1,000
Registration Fee	HK$ 2,000
Total:	HK$3,000

A sum of HK$2,750 is refundable if application is unsuccessful. For accepted applicants, this is not refundable.

1st installment	HK$ 21,250
2nd Instalment	HK$ 21,250
3rd Instalment	HK$ 21,250
4th Instalment	HK$ 21,250
Total:	HK$ 85,000

Candidates who do not comply with the fee schedule will not be permitted to proceed with the programme.

Refund Policy

All fees paid less application fee will be refunded if the course is withdrawn or not offered. On premature cessation of the course, all fees and charges that have been collected in respect of any part of the course failing to be conducted on or after the date of cessation will be refunded within 1 month of the premature cessation.

The program allows for full refund of tuition fee (excluding application fee) if withdrawal notice in writing is received by Kaplan Higher Education (HK) Limited prior to the start of the term. There will be no refund of installment fee if withdrawal notice is received after the start of a specified term.

Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders. The international standing of UCD has increased rapidly in recent years and the University is currently ranked in the top 3% of the Times Higher Education rankings and is now Ireland’s largest university with almost 25,000 students.

University Ranking

UCD is placed as the top world University among other prestigious Universities around the world. Below is the “UCD World University Ranking” compares to other Universities in Hong Kong at Times Higher Education World University Rankings 2011 - 2012.

University Excellence
	Top 3% in the world (Times Higher Education – World University Rankings 2011-12)
	Top 26th Business School in Europe (Times Higher Education- World University Rankings 2010)
	A Triple-Accredited Business School (Triple Crown Accreditation), only 1% of the world's business schools awarded AACSB, AMBA & EQUIS accreditations

More Details

It gives me great pleasure to welcome you to the Master of Science degree program, which is offered by National University of Ireland, Dublin, in conjunction with Kaplan Higher Education in Hong Kong.

There are long established linkages between the National University of Ireland, Dublin and Hong Kong through the large number of our graduates in Hong Kong, many of whom are from the School of Business. We are pleased to make our MSc degree available in Hong Kong. The MSc is a specialist degree qualification with widespread international recognition throughout the business world, with UCD School of Business holding accreditations from AACSB, EQUIS and AMBA.

Students on the program have access to the latest thinking and practice in their chosen specialism, and will have the opportunity to interact with some of the most prominent members of the academic community in Europe. No effort is spared to ensure the quality and relevance of the program. We hope it will serve to further strengthen the links between the University and Hong Kong, and indeed between Ireland and Hong Kong.

Graduate Sharing

“I found that the subjects offered were well organized, relevant and interesting; the tutors were experienced, professional and helpful; the teaching materials were up to date, useful and enlightening; and the assignments and examinations were stimulating."

Siu Po Ying, Vincent
Bangkok Bank PCL

“When I was faced with a challenge, I started with limited manuvorable possibilities and force a fit. Now, in a new role that requires strategic thinking, my MSc training has enabled me to look at possibilities, untapped niches, and be obssessed with opportunities.“

Alice Van Kapel- Intake 17

"Not only that this course has helped me in marketing / brand building, it has also helped me to refine my strategies in building my own ODM business in the medium term."

John Law Sung Ling- Intake 19
Director
Monte Rosa Leather Goods Co. Ltd

To get to know how successful our graduates are, please click here for details.