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Master Degree Programs


 Name : Jimmy Lau
 Email : info@kaplan.edu.hk
 Tel No. : 2836 0332

 
 
Master of Science (Marketing)
Awarded by University College Dublin (National University of Ireland, Dublin)
Course Registration No. : 270025
 
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  Program Highlight
  The MSc (Marketing) program consists of 6 core courses and 4 elective specialist courses through face-to-face teaching mode in Hong Kong.
 
Term 1 Organisational Behaviour and Work
Business Policy*
Research Paper 1**
Research Paper 2**
Term 2 Corporate Financial Management*
Strategic Marketing Management
Term 3 International Marketing
Marketing Communications
Term 4 Marketing Research
International Business-to-Business Marketing
*The selected module is eligible to CEF application & claim
**Research Papers 1 & 2 will be prepared concurrently from Term 1 and to be finalized for submission at the end of Term 4
# The program will run on a rolling system
 
  Duration
  • 18 months

  • 15 months coursework

  • 3 months preparation period for research paper



    • Mode of Teaching
  • 20 face-to-face teaching hours per module

  • 50% of the modules are taught by UCD Faculty lecturers and professors, while the rest by international associates



    • Medium of Instruction
  • English
    		•
     
      Entry Requirement
     
  • A minimum second-class honours degree in business or a related discipline; or

  • An honours Higher Diploma in Business Studies; or

  • A primary degree with a minimum of three years’ work experience; or

  • A professional qualification with a minimum of three years’ work experience

  • Applications may also be considered on the basis of work experience alone. In this case, the following criteria must be met:

    • - A minimum of three years work experience in a business related area and at management level or above
     
    Tuition Fee
    Application fee HK $3,000
    1st Installment HK $21,250
    2nd Installment HK $21,250
    3rd Installment HK $21,250
    4th Installment HK $21,250
    Total HK $88,000
    Fees include text books, seminar fee, exam fee, handouts etc
     
      Delivery Method
      Each term is a 7/8-week period for 1 module. Each module is provided with 20 hours of seminars and workshops (5 consecutive sessions of 4 hours each) after office hours in the evening and/or over weekends/public holidays.
     
      Assessment Methods
      Each module is assessed by:
  • 10% of pre-course assignment

  • 40% of main assignment

  • 50% of examination
    		•
     
      Next Intake
    Dec 2010 - Intake 28


    Outcome
    Parchment and transcript identical to on-campus graduates'


    Coming In-Depth Information Session
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    Personal course consultation
    If the Information Session does not fit your schedule, you are always welcome to visit us or book our course consultants to discuss the course in detail outside working hours. Please tell us your best time.

    * It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. 個別僱主可酌情決定是否承認本課程可令學員獲取的任何資格。
     
       
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      Kaplan Higher Education reserves the right to alter or amend the program structure, contents and all terms and conditions
    relating to the programs at their sole discretion. The information contained is correct at time of publication.